Archive : Armstrong-Siddeley car production to end

Carole Nash Classic Insurance Specialists

THE GUARDIAN
By our Industrial Staff

Bristol-Siddeley stated in Coventry yesterday that the manufacture of the Armstrong-Siddeley car is to cease at the end of next month. A spokesman said that the demand for the high quality cars, selling at £2,000 and more, had dwindled and the manufacture of the Star Sapphire was now uneconomical .

He added that the board at Bristol-Siddeley had made its decision with considerable regret. The firm had been in the motor industry for more than fifty years. It dates back to the Deasy Motor Car Manufacturing Company, which established itself at Parkside in 1906 and continued there until 1911, when it merged with Siddeley to become the Siddeley-Deasy Motor Manufacturing Company. Armstrong-Siddeley Motors succeeded this firm in 1919 and has continued until now, forming a part of Bristol-Siddeley in modern times.

The decision to discontinue making the Star Sapphire, the only car now being made by the company, come quickly on the acquisition by Jaguar Motors of the Daimler concern. It is understood that Bristol-Siddeley directors decided against making a smaller car at a more popular price because this would take between three and five years and would cost several million pounds. The spares and service organisation for the Star Sapphire will be maintained for at least another ten years.

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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