Blog: CityRover’s heading for Germany

Carole Nash Classic Insurance Specialists

blogcityrover_01

MAY 2005 will see the launch of the CityRover in Europe’s toughest market – Germany. It will be interesting to see how German buyers actually take to the Indian built Rover – after all, we have plenty of German bloggers on this site, who keep telling us one of the most important aspects of Rover to them is its ‘Britishness’. Take that attribute away, and what are we left with?

Going on its British market form, it is fair to say the Germans might not take to the CityRover too well…

But hang on a second – will MG Rover learn from the lessons hard earned here in the UK? Can it introduce the CityRover for little money, and improve the quality? Were these the only barriers to its success in the UK? In Germany, MG Rover has less of the emotional baggage it has here in the UK, as it has been a bit part player for many years – and that means it can have the confidence to intoruduce it at an absolutely bargain basement without the fear of polluting the marque (as it has a tiny market share anyway)…

That would seem the way forward, but bearing in mind, the company is pushing the 75/ZT over there, and it is finding German Anglophiles who feel Jaguar’s current range is a little contrived, the bargain basement could still prove to be a risky place to be…

Still, it is nice to have a car in this sector of the market as there is considerable interest in it, thanks to the launch of the Brazilian Volkswagen Fox, and Renault-Dacia Logan. CityRover is set to be pitched at under 9000 Euros, and that puts it bang in the middle… And let’s face it, only a few small changes would transform this car…

Lessons learned, it could do well… here’s keeping out fingers crossed.

 

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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