Blog: Mad marque mix-up

Carole Nash Classic Insurance Specialists

blogrexton_01

NOW that SAIC has made its global ambitions clear, it has started down the path of global acquisitions. Recently it picked up a 49 per cent stake in Korea’s Ssangyong – the company responsible for the hideous Musso – so, before long (assuming the deal gets inked), MGR and Ssangyong will be bed fellows with SAIC…

Rumours are already circulating, stating that MG Rover has several of the company’s new SUV, the Rexton, on evaluation with a view to Anglicizing it and selling it here in the UK as one of its own products. A similar deal to the CityRover/TATA Indica deal.

Obviously, if the company was to market it, the Rover name cannot be attached to it, so people supposedly in the know are hinting the new MGR SUV could, in fact, be marketed as an MG.

In response to this assertation, we say that if MG Rover wishes to trash MG’s image, and fly in the face of the marque’s impeccable 80-year heritage, then go ahead, but otherwise:

PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON
PLEASE DON’T BUILD AN MG REXTON

I think in the long run, your MG customers will think you very, very much…

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

5 Comments

  1. The Musso was actually quite striking – unusual but not horrible. That was saved for the (r)Odious – Ssangyongs answer to the Ital – or possibly the Fiat Strada.
    Ugliest styling cock up I’ve ever seen and well worth the TR7 comment – “Oh, they’ve done the same on the other side”. The depressing thing is people bought them and having seen the local ones, appear to be looking after them!?!

  2. Musso was also the nickname for another dubious product not noted for its looks or charm, Benito Mussolini. Don’t think Ssanyong realised they were naming their premium product after an Italian dictator, but whenever I saw one, it always raised a smile.
    Also this must be the ugliest car ever made, like a cross between an armoured car and a bus. I thought the Chrysler Cruiser was bad until I saw the Musso.

    • I wondered at the choice of Musso, though it was also the surname of the 1950s Italian racing driver Luigi Musso.

      Rexton sounds like a leather effect plastic seat cover.

  3. Musso means rhinoceros in Korean.

    I can evidently see that no one who visits this site understand simplistic trivial automotive knowledge like that. All of know should be aware that you’re Aroline for starters, a site that endeavours to seek high knowledge of all things automotive, not to wax lyrical about how you never bothered to look up the definition of the word Musso, or the history of the SsangYong Musso – a trivial footnote in automotive history with a similar gestation period to the XJ40 (Clearly not true if you know your cars though we perceived it went for a similar period since it was a British design team led by Ken Greenley at the Royal College of Art that initiated the project for a perpetually cash strapped SsangYong)

  4. Musso means rhinoceros in Korean. Koppulso also means rhinoceros in Korean but usually used in a poetic sense or as a collective noun. Italian linguistic coincidences with the word Musso had no bearing on the name outcome for SsangYong.

    I can evidently see that no one who visits this site understand simplistic trivial automotive knowledge like that. All of know should be aware that you’re AROline for starters, a site that endeavours to seek high knowledge of all things automotive, not to wax lyrical about how you never bothered to look up the definition of the word Musso, or the history of the SsangYong Musso – a trivial footnote in automotive history with a similar gestation period to the XJ40 (Clearly not true if you know your cars though we perceived it went for a similar period since it was a British design team led by Ken Greenley at the Royal College of Art that initiated the project for a perpetually cash strapped SsangYong)

Leave a Reply

Your email address will not be published.


*


WordPress spam blocked by CleanTalk.

This site uses Akismet to reduce spam. Learn how your comment data is processed.