YESTERDAY’S MG scenario was one idea, and I suspect one the Phoenix Four will love to pursue… in an ideal world.
What if, as has been suggested in some elements of the media, MG Rover was so near bankruptcy recently that Phoenix had no choice but let MG go to the Chinese? After all, the story went, SAIC’s initial tranche of cash (which got it it the intellectual property rights for the K-Series engine) was used to keep the operation afloat a little while longer in the void until the deal was signed.
The Chinese have shown little interest in MG, though, and that’s a worry. If SAIC ends up with MG, what will the future hold for the revered British marque?
Logically, one would assume the Rover marque would be for the Chinese market and MG for Europe and the USA. After all, despite recent events in the company’s history, MG still has a strong brand equity – and probably will continue to have as long as it doesn’t end up being the host for a range of rebadged SUVs… That, for sure, would be MG’s CityRover, especially if it were a less-than brilliant product.
We know the Rover marque has a bright future in the East as a Chinese company with a smattering of UK know-how, but what about MG? The question remains: what would be the better future for the company – part of the SAIC empire, or resting under Phoenix’s wing until a suitor could be found? I’d love to see MG go it alone, and developed properly, but I suspect the reality of the situation will be somewhat different.
I suspect we’ll know now, in a matter of days rather than weeks.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- The cars : Austin Maxi development story - 6 Dec 2018
- Concepts and prototypes : Austin Maxi - 6 Dec 2018
- Concepts and prototypes : Maxi-based Aquila (1972-1973) - 4 Dec 2018