The Rover 600 was the fifth major Honda collaboration with Rover, and was was a project to replace the upper Austin-era Montego models. It was also charged with opening up new markets for Rover – to produce a viable rival for the BMW 3-Series and Mercedes-Benz 190. In these aims, the stylish Rover 600 ultimately succeeded.
The top end of the company car market was a major growth area in the European market in the 1990s, and Rover with its newfound upmarket aspirations was keen to cash in on this huge growth. Sadly, politics got in the way, and the car was replaced early in its life by the BMW-era Rover 75.