The Rover 800 underwent a very interesting development programme, with much work being undertaken at Canley before the Austin Rover engineers and stylists ever got near Honda in Tokyo.
Some of the advanced theme were toned down somewhat for production, but the end result was still very pleasing… In time, the Rover 800 will be seen as a suitable replacement for the SD1
The new age arrives
1981 and Roy Axe’s styling studio presented these images to ARG management. This was their vision
of how a future executive car should look, and interestingly, much of the character of the final car
shone through.



…and then DEV3 is translated into clay at Canley.
DEV3 mid range clay model in near-final guise for evaluation by the management and potential
customers (above) and a Sterling spec model mocked-up (below).
- Concepts and prototypes : Hyundai/Rover Oden (1992) - 9 November 2023
- Opinion : So, maybe the Montego was the best they could do… - 8 November 2023
- The cars : Austin Montego (LM11) development story - 7 November 2023
did they really achieve .27? by comparison the Ford Sierra was a brick (.34 cd)
The Calibra had a Cd. of 0.26, and when launched was pushed as the most aerodynamic thing on the road…
The Calibra was probably only beaten by the mk1 Honda Insight, and in the US by the short lived GM EV-1.
The early sketches and model have a strong resemblance to a Talbot Tagora although with better detailing than that car.