In 1976, the Rover SD1 was the pride of the British car industry. It was great to look at, excellent value and stacked up well against all comers. It proved so good that it convinced the panel of the European car of the year to vote it their favourite car – awarding it the prize against strong opposition such as the Ford Fiesta.
The company launched it on a huge budget to complement the development and production resources that were poured into it. This advert typifies the mood of optimism within British Leyland at the time, showing off its newest product in a European setting, and in a most elegant way.
Enjoy the advert…
- If you’d like the original, a DVD of this and many other adverts and promotional films are available from British Motor Industry Heritage Trust.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.