Concepts : MG Rexton

MGR’s Land Rover rival?

IT’S fairly common knowledge within the industry that, when BMW and Rover cut their ties in 2000, there a certain number of conditions were imposed about the future use of certain marque names. For one, BMW decided to allow MG Rover to use the Rover marque name on its own terms – by licensing it to the British company. Although, outwardly, this might seem like a strange decision, there was a sensible reason for it. In order to make its books appear to balance more favourably following its British adventure with Rover between 1994 and 2000, BMW decided that it couldn’t keep hold of Land Rover and so sold the Solihull company to Ford for a whopping £1.6bn.

In order to protect Ford from MG Rover producing a rival off-roader, one stipulation of the convoluted licensing deal involving the Rover marque was that Longbridge could not produce an off-roader or four wheel drive car bearing the Rover name. After all, customers in international markets might confuse a Land Rover 4×4 with a Rover 4×4 – and, if you think that sounds implausible, remember that, in the USA, most drivers call their Rangies ‘Rovers’…

However, the restriction did not deter MG Rover from looking at the alternatives during its five-year run. The main source of new metal for MG Rover would come from collaboration with manufacturers – and producing MGR versions of vehicles already in production. This thinking clearly resulted in the CityRover and MG XPower SV but could also have produced a number of other interesting vehicles.

Here are just seven cars that could have become MG Rovers – and those are the ones that we know about:

  • Matra M72
  • Renault Espace
  • Fiat Stilo
  • Proton Gen2
  • Fiat Multipla
  • Lancia Musa
  • A great little mid-engined TATA Indica with MG TF 180 running gear

Another car that was seriously evaluated at Longbridge was the SsangYong Rexton but, because of the no 4×4 stipulation from BMW, it would have had to be badged as an MG. Given that marque’s sporting heritage, there’s no doubt that an off-roading Octagon-badged SUV might cause marketing problems. However, that didn’t stop Peter Stevens’ stylists reluctantly agreeing to have a close look at the idea on behalf of Longbridge. It wasn’t the first off-roader to be evaluated by MGR, either, as the test and development engineers who put miles on the aborted Rover 75 Tourer 4×4 (using Freelander running gear) will attest to.

Peter Stevens recalls: ‘To try and keep the dealers on side Kevin Howe had a plan to get them all up to Longbridge and show them how bright the future was – hence the mock-up of RDX60 that was done at the Dove Company in very quick time! However, at the last minute he didn’t think that would be enough (too true!), so he asked me if we could take a Rexton and make it into an MG for next Friday.

‘Once again the great guys at the Dove Company did the impossible with my brilliant ‘right hand man’, Ian Moreton in charge. This took just nine days and, I have to say, it had great wheels and tyres. Kev had heard that SAIC were planning to buy SsangYong and thought the vehicle would be a great idea. You would think that, while doing something like this, he would have mentioned the idea to SsangYong. Well no, actually he didn’t.’

The MG version of the Rexton looks surprisingly good – much better than the car it’s based on – and may well have had potential but three prototypes are now all that remain of the idea. Interestingly, the Security Guards at Longbridge are currently using one of those prototypes on the site and SAIC was apparently unaware of the existence of the project until the merger with NAC last year.

Here's the original for sake of comparison...
Here's the original for sake of comparison...

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams


  1. Have to disagree that the MG version looks better than the Rexton – I never liked the latter but the MG looks like a pig. The frontal arrangement (unsurprisingly as it was made from eggboxes in 9 days) looks extremely disjointed.

  2. ” BMW decided that it couldn’t keep hold of Land Rover and so sold the Solihull company to Ford for a whopping £1.6bn.”

    This makes me wonder – Would it have been possible for BMW to sell Land Rover but keep Rover. Surely the funds deriving from the Land Rover sale would have allowed BMW to keep on track towards a successful Cowley, Longbridge, MINI, R55, R75. As far as I’m aware they were on the brink of this anyway. Falling 25 & 45 sales and an unfavorable exchange rate were key to the financial losses. Could a Land Rover sale alone not have seen BMW through these relatively short term problems and allowed the MINI, R55 & R75 plan to fully & successfully materialise?

  3. I did some contract work at longbridge roughly two years ago now and one of these rextons were abandoned in a corner with front end damage and flat tyres. It also shared its space with a battered looking prototype ZT (the fire response car)

  4. I really don’t think the MG badge on an off road vehicle would have worked to be honest. I’ve owned a Rexton, it’s a good vehicle, but performance and handling are definitely attributes that stand out as not being fitting for a sporty brand. Proton’s Gen 2 with a Rover drive train and interior would have been a far better bet as a replacement for the aging 400 series

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