The Ford Fiesta Tuareg Concept was shown at the Geneva Motor Show in 1979 – and, in many ways, it’s the grandfather of the modern small SUV…
The current car market is sagging under the weight of jacked up hatchbacks, sporting cladding under the pretense of being an SUV. Cars such as the new Kia Stonic and the Renault Captur are aimed at young adventurous individuals, who want to be seen as active types – you might think this a new phenomena, but Ford had a crack at it back in 1979.
The Fiesta Tuareg was first shown at the Geneva Motor Show in 1979, and was a joint design exercise between Ghia in Turin and the Ford Design Centre in Dearborn. It was conceived as ‘a practical, off-road, desert Fiesta’, and was built on an unmodified Ford Fiesta floorpan.
In terms of engineering, little was changed over the car it was based upon – so it retained the original car’s 1117cc Kent engine and, despite its rugged styling, front-wheel drive. The suspension was raised and stiffened, while the track was widened – the look was completed by the fitment of Goodyear Terra 26in off-road tyres mounted on 7J steel rims.
Styling – changes where it mattered
This is where Ghia made the difference. The Tuareg’s roofline was extended, which gave the car more of an estate-car vibe. Its wheelbase remained unchanged over the standard Fiesta, but it was 6.7 inches longer, 3.7 inches wider and 7.3 inches higher.
The Tuareg also had a Range Rover-style split tailgate, which increased loading practicality. The interior was finished in an appealing-looking tweed fabric – it was liberally used from the seat facings to the door cards. Any other surface was treated to a thick brown cord matting. Nice…
The bonnet received louvres and, instead of bumpers, the Tuareg received black tubular steel nudge bars. On top, a heavy-duty roof rack and roof-mounted halogen spotlights, gave this a Matra-Simca Rancho feel, while the huge front spoiler and wide arches and skirts were more than a nod to motor sport. So, in a way, a slightly confused looking car.
What happened to the Tuareg?
Sadly, it disappeared without a trace. It’s a cool-looking thing, and is surely the grandfather of the generation of small ‘SUVs’ that litter the car market. Ford has even produced its own version – the Ford Fiesta Active, which is due for launch in 2018…
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Opinion : MG’s prototypes secured. But where? - 16 July 2019
- The cars : Mini (ADO15) development story – Part One - 16 July 2019
- Opinion : Still no information from MG – nothing ever changes - 5 July 2019