Keith Adams tells the story of Rover Special Products and why this small group sprung into life and managed to create some very innovative products in its short and productive life.
Here are the details, and links to the cars that RSP was responsible for.
Adding appeal to the Rover range
The story of Rover Special Products (RSP) really begins in the mid-1980s with the creation of Project Jay. The car, which became the Land Rover Discovery was created by the Swift Team in super-quick time, and it served as a good example of how to create a new car quickly and efficiently.
Rover’s Board approved the creation of RSP after a feasibility study that kicked off at the beginning of 1990. It went live on 28 March 1990, and fell under the responsibility of Sales and Marketing, which was run by Marketing Director, Kevin Morley. It continued the design and development work by Rover’s Concept Studio, run by Richard Hamblin – the Rover Tomcat and MG Maestro Turbo were two models to emerge from there.
RSP was run by four Directors, Steve Schlemmer, Richard Hamblin, David Wiseman and John Stephenson, and the group was headquartered at Gaydon. The former BL Technology test track was the perfect place for a group that was charged with taking creative ideas and turning them into reality.
The RSP recipe for success
In the early days, Rover Special Products’ business model was a simple one. It operated as a think tank for new model ideas – and the driving force for this process was Richard Hamblin. The ex-Ogle Design Rover Design Director had been closely involved with projects such as the Rover CCV and MG EX-E, which were arguably the best concepts to come out of BMC>MGR.
From the think tank, the best ideas were progressed to the engineering feasibility study stage. From here, the projects were handed over to selected third-party design consultancies, where they would be developed into prototypes before being handed over to the relevant engineering department to work into production reality.
‘The organisation was more about project management, but it relied on other departments to do the work!’
According to an ex-Rover insider, the RSP system wasn’t universally loved within the company. During the development of the Rover 820 Turbo 16V, this outsourcing was a source of aggravation within the existing engineering teams.
‘…there was a certain amount of politics around the RSP idea,’ he said. ‘Of course, the regular guys took it as a bit of an insult if RSP claimed to be able to fast-track a product. The organisation was more about project management, but it relied on other departments to do the work!’
A short-lived programme
RSP didn’t live long after the BMW takeover of Rover Group, when budgets were increased, and development resources were concentrated on core products, such as the MINI and Rover 75.
Here’s a list of some of the cars commissioned and overseen by Rover Special Products: