News : A new home for AROnline

Richard Usher and Keith Adams

But it’s business as usual… Great British Car Journey, the award-winning interactive classic car museum, has acquired AROnline from its founder Keith Adams. The site was established in 2001 by Keith and has grown to become regarded as the ultimate resource for fans of British motoring history.

Richard Usher, founder of the museum, which is based in Ambergate, Derbyshire, commented: ‘As a classic car authority and renowned journalist, Keith was a terrific help to us four years ago when we were putting Great British Car Journey together. He has been a stalwart supporter of our vision.

AROnline is a ready-made archive of the history behind the majority of our exhibits, and it is a site I have been visiting for more years than I care to admit. It made absolute sense to acquire the site and give our visitors and club members access to even more of the UK’s very rich automotive history.’

Keith Adams added: ‘I am delighted that the future of AROnline has been secured and I am pleased to be able to retain control of the past and future content by working with Richard and his team. There are no plans to change the website in any material way or introduce any form of subscription charge. It has always been a free resource and the intention is that it stays that way.’

The acquisition of AROnline follows the Autocar deal in 2022, which saw Great British Car Journey secure an agreement to reproduce articles and artwork from the 125-year Autocar magazine archive.

Richard added: ‘We want Great British Car Journey to become recognised as the authority and place to go for all British motoring history, whether that’s viewing cars, driving them, hanging pictures of them on their wall or, now, reading about them at AROnline.’

Great British Car Journey opened in May 2021 and is a celebration of cars built in Britain. Richard is a lifelong car enthusiast and, being born in Birmingham, has a natural affinity with cars built in the Midlands and beyond.

Keith has been similarly car obsessed from a very early age and is enjoying a long journalistic career during which he has written articles for all the leading classic car magazines and is currently Editor of Parkers.

Between them, Richard and Keith have owned more than 500 cars and have an abiding interest in the cars that gave the ordinary family the freedom of the road.

To view opening times, purchase discounted entry tickets, book drives, or buy Autocar artwork, visit

Keith Adams


  1. Great news – The ideal home for it. I visited a couple of weeks ago and drove the very car you’re leaning against. Looks a lot better than it drives I must say!

    • Good News for you Keith, you have done a brilliant job. Probably one of the most important in the classic car movement; Bravo.

  2. Fabulous news. Thanks Keith for all the hard work over the years, and to Richard for saving it to us AROnline nutters.

  3. This is excellent news.
    I hope to be able to continue to contribute articles from America every now and then.

  4. Surprisingly unexpected good news! I visited Great British Car Journey last July and had a wonderful day out. Brought back memories of many cars I drove and owned over the years, including company cars.

    Now AROnline is part of the club it makes sense to continue all our support and interest. Good Luck Keith & Richard.

  5. Congratulations to all of you that made this happen. So delighted that Keith’s work is now secured for the future.

  6. So pleased. Keith and the contributors have done so much great work. I wonder how many hours I have spent reading this site? Plenty more, I’m sure.

  7. Great news – the AROnline archives couldn’t be in better hands. I visited the Great British Car Journey for my 50th birthday a couple of years ago, and drove the XJS Convertible – a brilliant day out, and staffed by some really friendly, enthusiastic and knowledgeable classic car enthusiasts!

  8. This is wonderful news. I was so pleased to read this as I think this is perfect for the future of AROnline.

    I’m a massive fan of the Great British Car Journey, having visited twice – the last time to drive a Moggie Minor, 1300GT and BGT, all cars from my youth.

    Thanks are due to Keith for his herculean efforts over the years.

    I look forward to the future of AROnline.

    Great news – thank you.

  9. Like so many others, I think this is wonderful news – and I can’t think of a better place for AROnline to go to. 1st rate and a huge thanks to young Mr Adams for all his endless work and effort.

  10. That’s great. It was my suggestion in the comments when it was first announced that AROnline would be closing. I’m glad that both parties agreed that my idea was a good one and that a deal has been reached. Well done. It’s the right place for it, as I said originally.

  11. Great news that AROnline is able to continue, and to have a secure future.

    Like so many people I have enjoyed this site from it’s early days – so thank you Keith for all your hard work in making this happen, and to all the contributors who made this site what it is today.

  12. Such brilliant news and a huge “well done” to all concerned. A huge relief to many I am sure. So very, very, very pleased this has been sorted successfully.

  13. Great news. Having driven an Austin Metro, Rover Metro and Rover 25, glad to see the AROnline website has been secured.

  14. Great to read this news. Such a great site, well done to all involved. Looking forward to my trip to Great British Car Journey in July. Big thanks to Keith and all the contributors!

  15. Keith, this sounds like a fabulous deal. Despite currently driving a JDM import I have been an avid fan of the UK motor industry for over fifty years, I’m sixty this year and have been car obsessed for all the time I can remember. Good luck for the future, all the best.

  16. Brilliant news.

    I’ve been a follower of AROnline since it started and it has been a brilliant source of inspiration for many years.

    It’s good to know all the hard work by Keith and his colleagues has been secured.

  17. Fantastic news and a wonderful recognition of the excellent work Keith has undertaken in establishing AROnline to be the preeminent resource for the history of all things British motoring marques. Great to see the extensive content will be preserved and continued for future generations, congrats to Keith and everyone for this huge step forward, regards from Sydney, Rob B

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.