Blog: Where did they all go?


A COUPLE of days ago, I posted this image on the AROnline forums – it’s a Škoda Octavia vRS TDI PD Estate, which I’m currently assessing for one of my other outlets. The car has quietly impressed me with its speed, economy and low-profile, and I can see why the vRS sub-brand has quietly built up to become one of the hotter tickets for those in the know…

However, one of our forum members, Seamaster, raised a very interesting point, once he’d favourably commented about this car’s overall appeal – and that is where have all the Rover owners gone? By that, he means, now that you can no longer (seriously) buy a new MG or Rover, where are those 100,000 or so buyers of old now sinking their hard earned cash?

Škoda seems like a sensible option, although its products lack that warmness associated with the British marque – but where else would they go? Since the 75 dropped out of production, has the Jaguar X-TYPE gained a valuable uplift? Or perhaps the Alfa Romeo 159, Škoda Superb or Renault Laguna? The same with the MG ZR – a great selling sporting hatchback available for sensible money: have all of its buyers headed off to Citroen for a C2 VTR or Seat for an Ibiza FR?

…now that you can no longer (seriously) buy a
new MG or Rover, where are those 100,000 or so
buyers of old now sinking their hard earned cash?

So if you have just chopped your recent MG or Rover for something new, please drop us a line, and let us know what swayed your decision. Was it the dealer location and facilities (I can’t imagine many people base their purchasing decision on that anymore), or the vehicle dynamics and style? Was it the warranty and finance package the dealer built for you? Either way, we’re itching to hear from you.

Alternatively, do you love your MG or Rover so much you’ve yet to replace it, and you’re waiting to see what happens with Tata (the Rover’s return) or SAIC (MG will be the company’s bridgehead back into Europe)? Perhaps you’ll never replace it…

All those people had to go somewhere…

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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