Keith Adams reckons the latest installment of the eternal soap opera is turning into a nightmare.
It’s that time of the month again. The moment that MG Motor UK executives must absolutely dread: yes, it’s SMMT sales day. And if you thought October’s total of 15 sales for MG looked bad, it’s been an absolute disaster in November with 7 (yes, seven) registrations for the company (of which three are said to be TF pre-regs by car supermarket, Motorpoint). The MG6 looks like it is crashing and burning on the market, and we at AROnline – or at least I – find this news saddening, depressing and absolutely infuriating.
Compare that with the 4411 MINIs and 3162 Land Rovers sold in the same period, and it’s even more disturbing to see. I’ve already said that I think the MG6 is a perfectly good car, and that its main let-down – a lack of diesel model – is proving damaging to sales, but I can’t even begin to imagine that this goes some way to explaining this appalling performance on the market place. Truth is, no one knows these cars exist, and someone high-up in sales and marketing needs a rocket – or at least access to some budget.
While I had the car for week or so, plenty of random people seemed impressed enough to come and ask questions about the thing. A bunch of moneyed enthusiasts I ran into while I had the car also seemed to like the thing… again, many making visual comparisons with far more prestigious cars. People out there clearly do still care about MG – but judging from their reactions, they simply need to be told the cars are actually out there on sale. Because right now, MG is humiliating itself in the UK itself far more than it ever did during the dark days of the 1970s, ’90s or MG Rover-era. Seriously.
Come on, SAIC! Decide what you want to do with MG in the UK and Europe. The car might be good, but it is already beginning to look like the British public’s voted with its feet – and the longer these appalling and embarrassing sales continue, the more remote the chances are that future model ranges are going to taken seriously at all in Europe. It’s already looking like a dark, dark day is about to happen upon Longbridge’s production facility…