SLOWLY, ever so slowly, snippets of information about the SAIC/MGR Joint Venture continue to filter out.
One things seems to be emerging – the deal is for Rover only, as the Chinese only seem to be interested in developing the older brand for its own use. In a way, that must seem like good news for the management at Longbridge, because with Rover dying on its feet, MG’s sales are increasing to partially fill the shortfall.
Does this mean the MG name remains with Phoenix, and if so, how much of a long term future will the company have as an independent player? Would it mean separation from Rover, or would there be technology transfer in? Would Phoenix then be free to negotiate a deal with Ford’s Premier Auto Group (or whoever)? It’s an interesting set of questions, and one that we really need to know the answers to sooner rather than later…
Personally speaking, Ford’s PAG could be a better parent than many, and just think what a strong line-up of sports cars would result: MG for the Audi TT market, Jaguar for the 6-Series market and Aston Martin for the Ferrari/Porsche 911 market – and all built in the Birmingham hinterland… I could think of worse futures for MG…
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Opinion : Why Roy Haynes was ahead of his time - 20 February 2019
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- History : BMC, BL, Rover and other Development Codes - 19 February 2019