Alec Issigonis

Blog : Why the Italians beat us to a supermini by a decade

BMC changed the world with the launch of the Mini in 1959. It was created in response to a crisis and was a genius piece of packaging which will forever be Sir Alec Issigonis’ legacy to the automotive world. However, as we all know, it was no profit-maker for BMC and, during its hyper-successful first decade on the market, its maker cruelly – and criminally – failed to develop the concept into something that the customers truly wanted – a hatchback. […]