
Advert of the Week : When Idle met Mansell
Here’s a nice one. In selling Rover’s wide range of products in the late 1980s, Kevin Morley’s Marketing Department came up with this gem. The idea that Nigel Mansell would […]
Here’s a nice one. In selling Rover’s wide range of products in the late 1980s, Kevin Morley’s Marketing Department came up with this gem. The idea that Nigel Mansell would […]
When the Morris Ital roared onto our screens at its June 1980 launch, BL put out this terrific advert to celebrate the fact. OK, so we now know that it was little more than a warmed-over Marina, powered by the upcoming Metro’s A-Plus engine, and styled by Harris Mann, but with the Ital Design connection in its production engineering was so exciting from a marketing sense, that the marketing department leaped on it with relish… […]
Keith Adams It’s hard not to love the message being pushed by GM’s genius marketing team in 1985. From its launch in 1981, the brilliant Vauxhall Cavalier MkII was stealing sales […]
Keith Adams Don’t let it be said that national stereotyping is a predominantly British pass time. This European effort (shown in Germany as well as, possibly, Austria and Switzerland) advertising […]
Turn up your Sony Trinitron, un-pause your Ferguson Videostar and enjoy this prime slice of 1980s nostalgia. 10 July 1986 was the launch date of the Rover 800 and, as […]
The marketing push for the MG GS begins in earnest now, with a new TV advert being aired across the UK. The MG Motor UK team is selling this as […]
Keith Adams Back in the late-1980s, Rover was trying very hard to make its products more aspirational – and, it has to be said that, for a brief period of […]
In 1976, the Rover SD1 was the pride of the British car industry. It was great to look at, excellent value, and stacked up well against all comers. It proved so good that it convinced the panel of the European car of the year to vote it their favourite car – awarding it the prize against strong opposition such as the Ford Fiesta. […]
Keith Adams Move over to Austin Rover Austin Rover had a fair bit of new metal to crow about back in 1982. The post-launch euphoria of the Metro had yet […]
Beauty with brains behind it… The Morris Marina was to be the bright white Knight of the recently created British Leyland Motor Corporation when it hit the market in 1971 […]
Keith Adams For those who say that MG Motor UK doesn’t have a strong idea of what it needs to do to sell its cars in the UK, we present […]
Keith Adams It’s 2004, and MG Rover sales are nosediving. The company’s image was being pulled through the mud following the Phoenix 4’s self-inflicted pension crisis, and buyers have lost […]
Keith Adams Only one aircraft manufacturer makes cars Spare a moment for poor old Saab. Over the past three years, the once-proud company has endured a humiliating fall from grace […]
Keith Adams Picture the scene – it’s 1988, and you’re a middle-ranking salesman climbing your way up the marketing totem pole. It’s a competitive place to be, and your choice […]
Keith Adams Remember when 90bhp was enough? When the Vauxhall Cavalier Mk2 was launched in August 1981, it really did revolutionise the repmobile market. Yes, as FWD saloons went, it […]
Keith Adams When the Austin Montego hit the dealers in 1984, it proved to be something of a compromise choice in the repmobile market. Not quite sporting and dynamic enough […]
Keith Adams In 1985, Citroën facelifted its long-running CX fastback. There was little wrong with the basic shape of the car, but with the onset of newer aerodynamically styled rivals […]
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