Video: Innocenti Regent advert

Carole Nash Classic Insurance Specialists

Screen Shot 2015-01-17 at 13.25.09

If anyone thinks that the UK launch advert for the Austin Allegro depicting ex-EastEnders actor Bill Treacher monstering a 1750SS around a gravel pit is hair-raising, they are going to absolutely love this one. Advertising for the new Innocenti Regent – the car it was subsequently found the Italians didn’t want – was equally just as fun.

This two minute short, which is playfully inspired by the epic Steven Spielberg film Duelgets to show the rare Italian-built saloon rammned, yumped, driven along railway lines, and generally abused to within an inch of its life. And then at the end, the hapless test driver decides to buy the way, describing it (I think) as tranquil.

This advert is a piece of YouTube gold, and reaffirms your faith in the concept that the Internet is a force for good. Enjoy!

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams


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