The Chrysler 180 (and 160) was launched in 1970 and suffered from something of an identity crisis. Known as the Simca 1610 in France, and the Chrysler 180 in the UK, the car was seen as ‘foreign’ in both of its ‘home’ markets.
It was not a bad looking car, and possessed more than a capable chassis, but somehow, this combination of talents was never going to be enough to save the car marketed as ‘an American in Paris’, and as its 10-year life went on, sales slowed to a trickle.
Rare and almost impossible to find now in the UK (rust, apathy…), especially the Spanish-built Barreiros diesel-engined model. The model to have (if you must) is the 2-litre in automatic form, with vinyl roof and fully-decked out velour interior.
The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar.