What’s left to be said about the Allegro – it never met sales predictions, earned a terrible reputation in the press and with buyers, and its fame far exceeded its influence in the automotive industry. British Leyland threw everything into making it a success, and yet failed dismally… […]
Following BMW’s disposal of the Rover Group in 2000, production of the then-new 75 needed moving from Cowley to Longbridge. Here’s the amazing story of how it happened, as recounted by Ian Elliott back in 2000, and produced for the then fledgling MG Rover PR Department. It makes fascinating reading to this day, and shows just how seemingly insurmountable logistical mountains can be climbed. […]
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