The Arrow range was conceived to be a conventional replacement for the Audax Rootes cars – and as such, was designed in Hillman, Humber and Singer versions. The early styling schemes resembled an enlarged Imp, but these were soon revised into a plainer and more classical looking saloon.
Quarter-scale models
Full-scale proposals
Late in 1963, a simpler car (than the Swallow) was conceived; one that would be cheaper to develop, and cheaper to produce. The smart “Arrow” was the result, and thanks to the above work on the earlier car, the style was adopted and accepted remarkably quickly. These full-size models were approved by management on April 17th 1964.



With thanks to Roy Axe for clarifications
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I passed an old couple in their Minx ‘Arrow’ the other morning – it must be one of the earliest as it was wearing a ‘D’ plate.
The Hunter always had a good solid feel to it. I used to drive them when I was delivering new Viva’s, Victors, Crestas, Jags and Rovers all over the country. The Rootes’ car never felt as lively as the Viva and felt a little more ponderous. The Viva could be chucked about more and was essentially more fun.
I do remember the gearbox though – the long lever came out from under the dash and was quite pleasant – certainly different to most box’s on the market at the time although I think the Triumph range had a similar set up.
I remember the neighbours across the road from us bought a new Hunter after it was launched in the 60’s. At the time I regarded it as an upmarket car and not the economy badge engineered car it seemed to become. Eg. the Minx 1500 and Singer Gazelle. But I was only about 11 or 12 at the time!
However the Singer Vogue & Humber Sceptre were nicer, back in those days
Have to admit some of the other proposed frontal treatments considered for the Arrow would have made the car look less derivative and anonymous.
Still wonder why the Swallow engine was not carried over to the Arrow in place of the Minx engines, unless elements of the Swallow engine ended up influencing other engine projects.