Well, this is a bit of a strange one, as I personally never saw this video at dealer level although my sources confirm it’s a genuine MGR production. However, if you want any more proof that MG Rover were scraping the bottom of the barrel for ideas, then this short and narration free video might just persuade those with the most opaque of “Rover-tinted spectacles” that things were getting desperate.
The video has clumsy editing and an annoying drum and bass backbeat that’s more fitting for a fairground dodgem track. Eagle-eyed viewers may notice the chassis cab van (Transit or Leyland DAF?) looking about as wanted as a ham bap at a bar-mitzvah.
Not only that, but there’s also a wonderful glimpse of a lady trying to tune the wireless into Ken Bruce as some leather-clad hunk legs it with the intellectual property rights to the Rover car range and the K-Series engine and which was shot in a pretty sexist manner even for 2004, when this was filmed. On a personal note, I would love to know which redundant power station this was filmed at – anyone know?
To be fair, the SV had an important role to play. When John Towers and his bandy gang visited possible collaboration partners around the world, they needed a show-stopping portfolio model to stir the interest – not to mention foreign coffers. We can only hope they didn’t show this video to them as well.
However, the most worrying aspect of all is that this brief two-minute film is meant to whet the appetites of potential buyers of a car that was deeply into a “premium” sports car class in terms of cost but instead looks like something that young lads with hats on back to front would go weak at knees over. Was the SV a car too far or were MG Rover simply out of their depth in terms of image perception? You tell us.
You can see the full, pretty awful video by clicking here…