The Triumph TR7, which was developed under the codename of Bullet, was British Leyland’s audacious bid to storm the North American sports car market in order to earn the much-needed export dollars to reinvest in their ageing model ranges. Despite ever increasing and savage US safety and emission regulations, Leyland stepped boldly forward while many European manufacturers retreated from the American market. Leyland was famously dogged by poor industrial relations, lack of investment and economic crises that devastated the British car industry.
The purpose-built Triumph factory at Speke on Merseyside was shut down just three years after the TR7 was launched and production then moved another two times before the model was killed off in 1981. However, over in Japan, Datsun had created the now-revered classic 240z coupe proving rather convincingly how our own opportunity to produce a compact coupe for one of the biggest market places in the world was criminally squandered.
Steve Jackson has written TR7 – The Bullet that Backfired on British Leyland – a softback 160 page title published by Lily Publications. We were asked to review the book very recently and can confirm that it’s a good read from cover to cover with just the right amount of balance to keep the reader informed and engaged. There have, of course, been a few books written about the TR7 in the past but it’s always good to revisit an old car in print from different authors’ points of view and style.
It’s nicely formatted with some tasteful pictures, too – an nice companion for the coffee table or motoring book shelf. Steve also has a more general interest in British Leyland’s products but his passion and enthusiasm doesn’t seem to bias his opinion in the book – always a tricky thing to avoid when it comes to writing.
The title has just been released for sale, costs £16.99 and the ISBN is 9781907945885 – it can be ordered from the publishers by clicking here.
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