Archive : Birmingham wins new Jaguar model


Jaguar, which will today confirm a £500m plan to produce a new model, is to build the production plant on a former Spitfire aircraft factory in Birmingham. The site, along with the adjoining former tyre factory, Fort Dunlop, has been bought by the Government as part of an £80m aid package towards Jaguar’s costs.

Ford, Jaguar’s parent, threatened to build the new car at one of its American plants unless it received the aid. The Department of Trade and Industry was due to announce details of the package today, though it is expected to comprise £50m in regional selective assistance and the rest from local authorities and agencies.

The investment, the largest in the UK motor industry so far this decade, will create more than 1,000 Jaguar jobs and an estimated 5,000 among suppliers. News of the land purchase, made by the government agency English Partnerships, which will lease the site to Jaguar, clears up confusion about where the new car would be built in the UK.

The Spitfire buildings will be used to expand Jaguar’s existing car-body plant next to the derelict site, at Castle Bromwich. It will mean that Jaguar’s main assembly line will be based in Birmingham, not at its headquarters in Coventry where it has its huge Browns Lane plant and a design base.

As revealed in yesterday’s Independent, executives at Ford were meeting in Detroit last night to approve final details of plans for the new Jaguar, code-named X200 and aimed at the market dominated by the Mercedes S-class and BMW 5-series. Jaguar currently makes about 50,000 cars a year, but is planning to produce 100,000 of the new model annually by 1999.

The location of the plant has led to speculation that production of Jaguar’s XJ6 and XJS models could eventually move to Birmingham from the Coventry factory. The Government’s aid package is not the largest given to industry, though it is unusual for a company already established in Britain to receive such a large sum.

Last year Samsung, the South Korean electronics group, received £58m towards building a UK plant. And in 1975 Ford UK was given £75m.

Jaguar is this year expected to make its first profit since it was bought by Ford in 1989 for £1.6bn. Sales rose 37 per cent in the first six months of the year to reach 20,227. Sales in the US, Jaguar’s biggest market, were up 28 per cent.

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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