BOOST FOR BRITISH LEYLAND
British Leyland announced at the Turin Motor show yesterday that sales of its cars in Italy during the first nine months of 1972 totalled 54,460 units, more than 20 per cent higher than the total of 45,265 sold in the first nine months last year. These sales figures give British Leyland a share of 4.9 per cent in the Italian car market so far this year.
Models ranging from locally assembled Mini’s to Jaguar XJ6 saloons are now marketed in Italy by Leyland Innocenti. Commenting on the sales increase, Mr Geoffrey Robinson, managing director of Leyland Innocenti said: “Our success in the Italian market is based on the tremendous popularity of the Innocenti Mini range and we have recently stepped up Mini production at Milan from 60,000 to 75,000 units a year to meet increased demand. This increased production together with the fact that the strong Innocenti dealer network is now also selling Rover’s, Triumph’s and Jaguar’s will ensure that we improve our market penetration stil further in the coming year.”
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