Archive : British Leyland study

THE GUARDIAN

Seven study groups and 54 sub-committees are examining all aspects of the work and the future of the new all British motor giant, the British Leyland Corporation, said Mr George Turnbull, a director-designate of the corporation, this weekend. The aim was to make it into a great manufacturing group which would design better, make better, and sell better than any other motor corporation in the world, including any in the United States, Europe, and Japan.

Every part of the present situation and potential of the corporation was being studied, including management, engineering, design, and marketing.

Many of the groups would be reporting before May 14, the date set for the birth of the corporation through the merger of the BMC and Leyland groups, but it would be some years before the corporation took its ultimate form. Mr Turnbull, who is a director and general manager of Standard-Triumph International, did not think they would indulge in ‘badge engineering – the marketing of basically the same model under different names. But such strong selling names as Rover, Jaguar, and Triumph would continue.

‘With these we shall have the greatest luxury range of cars in the world,’ he said, ‘something I do not think anybody can match.’

Keith Adams
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