Archive : Bu British drive for Leyland boost

By David Benson

An aggressive campaign to ‘Buy British’ is to be launched by Leyland next month. The £2 million drive will emphasise how BL cars can beat imports on economy, the price of parts and insurance rates. Sales chief Mr Tony Ball said in London last night: “It will be an appeal to patriotism aimed at helping Britain’s economy. But what we have to offer is good anyway.”

Boss of the cars’ division Mr Ray Horrocks agreed that a bad industrial relations record had put the public off buying Leyland. During the year they had been continually short of cars in the popular price brackets. Last month BL cars gained only 16.17 per cent of the market compared with 29.31 per cent a year ago. Now they are aiming for 23 per cent to reduce the 60 per cent share grabbed by importers last month.

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

Be the first to comment

Add to the debate: leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.