Archive : George Harriman’s New Year message

Carole Nash Classic Insurance Specialists


In a New Year message, BMC chairman George Harriman says:

‘Every time one of our factories fails to produce maximum output we start a downward spiral of higher costs, less competitive power, fewer sales, lower production , and higher costs again. In the past few years, on numerous occasions, we have been face to face with the risk of the downward spiral…

‘To have increased our potential by this amount is a great achievement in itself. But the real and essential achievement will only be realised when this capacity is fully occupied and a million vehicles a year are actually being produced. This is the foundation of our success. Only by achieving the maximum output for which our factories have been planned can our costs be kept down and prices kept competitive. We must all remember it is the customer who counts and we shall only keep in his good books if we provide value for money, which means not only the price but the product must be right , right not only in design but in its quality of materials and finish and in its continued serviceability and reliability in use. We have a good reputation in these respects but in common with other manufacturers in this country and those on the Continent , we are not always entirely free from criticism.’

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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