Archive : Go-slow on Marina sales

Carole Nash Classic Insurance Specialists

British Leyland has told its 1,800 Morris distributors and dealers to ease the sales pressure on the new Marina during the next six weeks while it reduces the backlog of orders to more manageable proportions. The company fears that customers faced with delivery quotations of four or five months will go elsewhere for their new car.

Mr Filmer Paradise, sales director of the group’s Austin Morris division, said last night: “We are not pushing for additional Marina business at this time.”

He said the present production was about 2,000 a week, and should be increased to 3,000 before August

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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