Archive : Go-slow on Marina sales

British Leyland has told its 1,800 Morris distributors and dealers to ease the sales pressure on the new Marina during the next six weeks while it reduces the backlog of orders to more manageable proportions. The company fears that customers faced with delivery quotations of four or five months will go elsewhere for their new car.

Mr Filmer Paradise, sales director of the group’s Austin Morris division, said last night: “We are not pushing for additional Marina business at this time.”

He said the present production was about 2,000 a week, and should be increased to 3,000 before August

Keith Adams

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