Archive : Our failure by car boss

14 September 1973 Keith Adams 0

OUR FAILURE BY CAR BOSS

British Leyland bosses have been disappointed by their failure to make enough cars to satisfy their export potential, chairman Lord Stokes admitted yesterday. “We could have sold a lot more if only we could have produced them,” he said at the opening of the Frankfurt motor show.”

He added that changes in the corporation’s top management were intended to cope with the problem. Two directors recently resigned.

Lord Stokes forecast that British Leyland would export 285,000 cars and commercial vehicles to Western Europe this year — 53,000 more than last year.

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Keith Adams

Editor and creator AROnline at AROnline

Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.