Archive : Rover gears up for US

Rover gears up for US
By Clifford Webb,
Motoring Correspondent

Austin Rover is returning to the US market after four years to try to repeat the remarkable success of Jaguar, its recently privatized partner in the BL group.

At a press conference in New York yesterday, Mr Harold Musgrove, chairman and chief executive of Austin Rover, said that he was pinning his hopes on an Anglo-Japanese executive car.

Project XX will replace the large Rover saloon in Britain, but the name Rover is unknown in the United States. Austin Rover effectively withdrew from the United States when the TR7/8 sports car went out of production in 1980.

Keith Adams

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