Archive : Rover gears up for US

Carole Nash Classic Insurance Specialists

Rover gears up for US
By Clifford Webb,
Motoring Correspondent

Austin Rover is returning to the US market after four years to try to repeat the remarkable success of Jaguar, its recently privatized partner in the BL group.

At a press conference in New York yesterday, Mr Harold Musgrove, chairman and chief executive of Austin Rover, said that he was pinning his hopes on an Anglo-Japanese executive car.

Project XX will replace the large Rover saloon in Britain, but the name Rover is unknown in the United States. Austin Rover effectively withdrew from the United States when the TR7/8 sports car went out of production in 1980.

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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