Full text of statement by venture capital group Alchemy Partners on its acquisition of Rover Cars from BMW.
Alchemy Partners is pleased to announce the impending launch of the MG Car Company following today’s outline agreement with BMW to acquire Rover Group. The new company will continue with Rover’s current model range of the 25, 45, 75, Old Mini and MGF will provide ongoing service to Rover’s customers.
The new company will focus on developing a state of the art British built product range worthy of the sporting heritage of the MG name. The product will use the latest developments in composites and aluminium body technology and will appeal to the motoring enthusiast well versed in the history of the marque going back to the former Morris Garages which started modifying standard Morris Cowleys in 1922.
The MG Car Company will be synonymous with British technology and manufacturing know-how at its best, producing cars which are sought after in the medium volume segment of the market. The new company will be a responsible custodian of the MG brand and the entire current Rover model range investing in and taking its products to new levels of desirability.
It is expected that the MG Car Company will employ a significant workforce and will rapidly develop into a selfstanding highly viable British car manufacturer.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Blog : Rover 75 shown to the world – and torpedoed - 21 October 2018
- Concepts and prototypes : MG Rover RDX60 (2000-2005) - 21 October 2018
- The cars : MGF and TF development story (PR3) - 2 September 2018