Archive : Sport-Utility Jaguar Studied

Carole Nash Classic Insurance Specialists

Published: Tuesday, January 31, 1995

The Ford Motor Company’s Jaguar subsidiary is studying the possibility of building a sport-utility vehicle.

Jaguar, in confirming a report today in Automotive News, a trade publication, that a study is under way, said competitive pressures were forcing the British luxury car maker to look at market segments beyond large luxury cars because other auto makers, like Mercedes-Benz, are expanding into those markets.

So far, a Jaguar sport-utility vehicle is only a proposal. Ford, which bought Jaguar in 1989 for about $2.6 billion, has already approved an investment program of $2.4 billion for Jaguar’s redesigned XJ6 sedan and a redesigned coupe and convertible for 1996.

Ford is also expected to approve almost $800 million for a smaller Jaguar sedan to be introduced in 1998 or 1999. Ford has said it will build the sedan, code-named X200, in Britain only if it gets more than $100 million in aid from the British Government. Engineer, a British trade publication, said last week that Ford would close Jaguar’s entire British operation if the small sedan was produced in the United States.

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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