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Rover 600 to be launched today

The Rover 600, the car that replaces the Montego and completes the company’s three-year model renewal programme, goes on sale today. Developed in partnership with Honda of Japan, the four-door saloon is targeted at the top end of the medium car sector and is seen as a crucial element in Rover’s move into niche markets.

Rover has spent pounds 200m developing the 600 and expects to produce 50,000 a year at its Cowley works in Oxford, of which at least half will be exported.

Keith Adams
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