THE INDEPENDENT Business and City in Brief
Rover 600 to be launched today
The Rover 600, the car that replaces the Montego and completes the company’s three-year model renewal programme, goes on sale today. Developed in partnership with Honda of Japan, the four-door saloon is targeted at the top end of the medium car sector and is seen as a crucial element in Rover’s move into niche markets.
Rover has spent pounds 200m developing the 600 and expects to produce 50,000 a year at its Cowley works in Oxford, of which at least half will be exported.
Latest posts by Keith Adams (see all)
- The cars : Rover Metro/100 development story - 4 August 2022
- Events : Report – Festival of The Unexceptional 2022 - 2 August 2022
- Concepts and prototypes : Rover P6 BS (1966-1968) - 1 August 2022
Be the first to comment