Archive : The Rover 600 is launched

20 April 1993 Keith Adams 0

THE INDEPENDENT Business and City in Brief

Rover 600 to be launched today

The Rover 600, the car that replaces the Montego and completes the company’s three-year model renewal programme, goes on sale today. Developed in partnership with Honda of Japan, the four-door saloon is targeted at the top end of the medium car sector and is seen as a crucial element in Rover’s move into niche markets.

Rover has spent pounds 200m developing the 600 and expects to produce 50,000 a year at its Cowley works in Oxford, of which at least half will be exported.

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Keith Adams

Editor and creator AROnline at AROnline

Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.