Archive : Land Rover powers to record sales


Land Rover achieved record sales of all three models in the first two months of 1995, in contrast to the generally disappointing start to the British car market. Demand has soared for the revamped Range Rover which was launched last October, though the big test comes later this month when the vehicle is launched in the United States.

More than 1,500 Range Rovers were sold in January and February against 623 for the same period last year. The Defender and the Discovery also continue to beat forecasts, the company said. John Towers, Rover Group’s chief executive, said: “We look to the first part of the year as an indication of what 95 will be like and so far the signs are extremely good.”

Plans to launch a smaller Range Rover aimed at the younger customer are well advanced, but Mr Towers would not say if and when the project might get the official go-ahead.

Keith Adams

Editor and creator AROnline at AROnline
Created in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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