Georgina Chapman, Co-Founder of Marchesa joined Land Rover to help celebrate the 25th anniversary of the company’s presence in the USA in a VIP celebration where the 1987 Range Rover and 2012 Evoque were on display. NFL star Bart Scott and TV personality Kelly Bensimon, were also on hand and shared details of their own Land Rover vehicles.
Loyal customers and media at the event, held at The Park in New York’s Chelsea neighbourhood, were the first in New York to interact with the new DC100 expedition version. To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use. The DC100 explores possible design directions for the future of the iconic Land Rover Defender.
Earlier in the day consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.
More than 575,000 Land Rover vehicles have been sold in North America since 1987 establishing the U.S. as the world’s largest market for Land Rover’s Range Rover SUVs and New York City the largest metro market. Land Rover’s latest success story is the launch of the Range Rover Evoque, which has received over 95 international awards including the 2012 ‘North American Truck(!) of the Year’ and the 2012 Motor Trend ‘SUV of the Year’. The Evoque is currently sold out and expected to remain on back-order for the remainder of 2012.
‘The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world,’ said Kim McCullough, Brand Vice President, Land Rover North America. ‘With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last.’