British Leyland was working on a new supermini throughout the 1970s. It settled on an updated Mini with a hatchback, called the ADO88 – the only problem was that it didn’t clinic very well with potential buyers.
That’s why the ADO88 transformed into the LC8 – a restyled version penned by David Bache, creator of the Range Rover and the Rover SD1.
LC8: Expanding the ADO88’s appeal far further
The LC8 was not an entirely new supermini by any stretch of the imagination. It used the ADO88 as a starting point. The project was basically a restyle job – with Harold Musgrove cracking the whip over the Austin-Morris development team, ensuring that it was in production by the proposed launch date: the Birmingham Motor Show of October 1980.
By 1977, and with the ADO88 all-but finalised, David Bache, fresh from the successes of his World-beating Rover SD1 was brought in to oversee final styling and production engineering: the Metro was now entering the latter and drastically vital stages of development.
But there were problems. When Sir Michael Edwardes and the new Austin-Morris chief, Ray Horrocks looked at the ADO88 for the first time in January 1978, both realised immediately that it needed re-evaluation. It was too late in the development cycle to drastically change the car.
Making it look better – a necessary step
Luckily the basic ADO88 concept was good, but disastrous customer clinic results were backing-up Edwardes and Horrocks’ own feelings that it was too utilitarian when compared with sophisticated rivals like the Volkswagen Polo and the new Ford Fiesta.
What potential buyers at the Paris and the UK customer clinics were telling the marketing department in no uncertain terms was that the car looked too unsophisticated. Main points of contention were that the almost-vertical tailgate made it look too much like a small van and the flat sides of the car sadly backed-up this impression.
The famous last-minute restyle
The Arrival of the new management and the very poor showing in Customer clinics were the catalyst needed to get the required changes made. Harris Mann along with Roger Tucker and Gordon Sked, overseen by David Bache were charged with giving the ADO88 an emergency restyle. They managed successfully in Five weeks.
At this point, the ADO88 project was renamed LC8 (for Leyland Cars), in order to tie the car in with the upcoming LC10, but also to reflect the car’s changed focus. This was more than a simple panic-induced prelaunch facelift.
What had been seen by potential customers at the Paris customer clinic as the prototype’s uncompromising shape led to every external panel being revised. This resulted in a more stylised and aerodynamic car. More definite and upmarket features were added, making it less of a Renault 4 rival and more of a supermini in line with the best of the continental rivals.
Styling updates give the LC8 more class than ADO88
A new nose and more aggressive front spoiler was added, chiselled sides echoing the SD1’s side swage lines were also incorporated and the tailgate angle was altered, being less upright – less van-like. The interior was upgraded and safety lessons from the ESV prototypes were incorporated.
The LC8 was considered by Product planners to be different enough from the ADO88, that testing and development was practically restarted.
What the buyers thought…
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