A common theme running through the reasons why various Pininfarina proposals were not adopted by BLMC was the thorny issue of production costs.
Whatever the other merits of their often forward-thinking proposals, the final decision was usually governed by simple economics. Even designs which were finally adopted, such as that for project ADO16, had to be modified specifically to simplify the tooling process. As former development engineer, Ron Nicholls put it: ‘You could never productionise Farina’s stuff without making lots of changes.’
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.