China Watch : JLR to open 40 new dealerships in 2011

Automotive News China, 8th February, 2011

A Jaguar Land Rover executive says the luxury automaker plans to have 100 dealerships in China by the end of the year, up from 60 outlets today, the China Daily  reported.

Bob Grace, President of Jaguar Land Rover China, told the China Daily  that China is a key market, but declined to comment on reports that he seeks a Chinese partner to produce vehicles there. Last year, Jaguar sales in China rose 50 percent to 2,700 units, while Land Rover sales doubled to 23,500 units.

Jaguar opened a flagship showroom in Beijing last month that is expected to sell about 400 cars this year. The brand also has opened a new dealership in Tianjin, which has targeted annual sales of 200 units.

Jaguar plans to launch a training academy in Beijing in the first half of this year to help its new dealers. Last year, the company opened a training academy in Shanghai.

[Source: Automotive News China]

Clive Goldthorp

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