Automotive News China, 9th December, 2010
Sales of SAIC Motor Corp.’s Roewe and MG brands surged 77 per cent in November to 14,900 units, as the company’s investment in its own models continued to pay off.
For the first 11 months, demand for SAIC Motor’s own-brand models jumped 78 percent to 146,600 units, according to the company. However, the company did not disclose each brand’s individual sales. On the strength of its joint ventures with General Motors Co. and Volkswagen AG, SAIC Motor has become China’s largest domestic automaker.
In 2007, SAIC Motor began to develop its own brands after acquiring MG Rover, the bankrupt English automaker. That same year, SAIC Motor used MG Rover technology to develop its first self-developed car, the Roewe 750. SAIC Motor followed that model with the Roewe 550 and MG6 models, which are built on the same platform.
[Source: Automotive News China]
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