The 2012 UK Vehicle Ownership Satisfaction Study was based on the evaluations of nearly 18,000 owners after an average of two years ownership. Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction.
Not only was Jaguar named Number 1 Car Manufacturer, the Jaguar XF’s performance, quality and style took it to the number 1 spot in the Executive Car category, with the XF finishing an impressive 2nd in the overall ranking of all makes and models. ‘This is a great accolade for everyone at Jaguar,’ said What Car? editor-in-chief Chas Hallett. ‘This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.’
Jeremy Hicks, Managing Director of Jaguar Land Rover UK, commented: ‘To be awarded the Number 1 spot by JD Power is a huge honour – not only for the staff of the 90 Jaguar dealers in the UK but for the circa 2000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.’
Jaguar continues to perform strongly in the UK with a 56 per cent rise in sales reported in April 2012.