Jaguar Land Rover scored its best ever global sales in 2016, with a total of 583,313 vehicles. This is an increase of 20 per cent over 2015, and almost triple the 2009 figure.
Sales in December were up 12 per cent compared to the same month last year, with a huge month in China, which was 36 per cent up – its strongest monthly performance on record. That figure is backed up by strong performances in the UK, North America and Europe.
Europe remained JLR’s largest sales region in 2016 with sales of 138,695 for the year, with the home market faring well – a total of 117,571 Jaguars and Land Rovers were bought here, a record for the company.
Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: ‘This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the completely new Land Rover Discovery Sport and the Jaguar F-Pace. It is particularly pleasing to see Jaguar setting impressive new sales records.’
Jaguar growth – there’s more to come
Jaguar sales were up 77 per cent for the year, finding homes for 148,730 cars. This was the company’s strongest ever full-year performance and was primarily driven by sales of the F-Pace, XE and XF. These new models have propelled Jaguar to become the fastest growing premium carmaker in the USA, outpacing the industry by 116 per cent.
Globally, F-Pace sales were especially strong, with 45,973 sold throughout the year. Jaguar received 71 awards in 2016 for its products, with the F-Pace amassing more than a third of these. In November, the Jaguar XF won Germany’s top car award, the Golden Steering Wheel, after being voted ‘Best Saloon’ in the Mid-Full-size category.
Land Rover – consolidation in 2016
Land Rover retailed a record 434,583 vehicles in 2016, up 8 per cent up on 2015. The previous Discovery model entered its run-out phase, meaning that sales softened slightly ahead of the all-new Land Rover Discovery 5 going on sale in February 2017.
The best-seller for the year was the Discovery Sport, retailing 122,460 vehicles, up 76 per cent. Also notable were sales of the Range Rover Evoque and Range Rover Sport, selling a total of 200,245 vehicles. In 2016, Land Rover received 83 awards for its products, with the Discovery Sport taking home an impressive 33 of these.
Jaguar Land Rover sales growth in 2016
year on year
year on year
|Jaguar Land Rover||583,313||+20%||521,571||+13%|
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
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