MG Car Club : White and Seaward to fly the flag at Auto Shanghai

MG Motor in Shanghai will be getting a little British help
MG Motor in Shanghai will be getting a little British help

Representatives from Abingdon’s world-famous MG Car Club will fly to Shanghai on Saturday (16 April) for a seven day period as VIP guests of SAIC Motor, the Chinese owner of the resurgent MG marque.

General Manger, Julian White, and PR and Communications Manager, Chris Seaward, will represent the MG Car Club on MG’s expansive stand at Auto Shanghai next week, having supplied the burgeoning manufacturer with an array of archive material to help demonstrate the illustrious heritage of the British marque to the Chinese motoring public.

Furthermore, the duo from Abingdon have been asked to give a presentation about the Worldwide MG Car Club community at the Shanghai show. The presentation will, amongst other aspects, focus on the Club’s showpiece MGLive! event which takes place annually at Silverstone.

White and Seaward have also been asked to officially open the brand new premises of the MG Car Club China whilst in Shanghai. The new facilty will be fittingly named Kimber House, after the MGCC’s iconic Abingdon headquarters. Since inception in October, the MGCC China have made great progress and will be shortly launching a quarterly magazine and a new website.

Julian White said: ‘It is exciting that the MG Car Club is heading to China for a second time in short succession. We have worked  closely not only with MG Motor UK, but also MG China on numerous projects over the past twelve month period. Additionally, the MGCC UK has worked hard to nurture the MG Car Club of China and it’s fantastic that they are now moving into a new premises on the outskirts of Shanghai.

‘The MGCC was formed by the MG factory in 1930, the organisation is a not- for-profit body, based adjacent to the old factory site in Abingdon and boasts 35,000 affiliated members. Both MG Motor UK and MG China recognise this heritage and we are looking forward to further enhancing our working relationship during the time in Shanghai.’

[Source: MG Car Club]

Clive Goldthorp

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