MG’s going back to the marque’s stylistic roots with its latest concept car. The Icon, which will be unveiled at the Beijing Motor Show this month, promises to lead to an intriguing small-crossover if it’s signed off for production. The car was styled by former Austin Apprentice and renowned Designer, Stephen Harper – a man with some interesting credits to his name, such as the MGF and Montego Estate.
The car is clearly inspired by the MGB and manages to combine sportiness with strong identity – the Icon will surely be one of the design concepts stars of the Beijing Motor Show. The MG model range is currently gaining momentum in sales in China, with a youthful and ‘English’ image, which is seemingly at odds with customer perceptions in the UK.
The Icon’s job, therefore, is to try and address this situation, while investigating a new market niche for MG in China. Sports cars are almost non-existent in China so it makes sense to position any more obvious MG within the faux-SUV sector, as typified by the Nissan Juke and upcoming MINI Paceman-derived car.
The Icon is expected be underpinned by the same platform as the forthcoming MG5. Stay tuned to AROnline for exclusive coverage of all MG’s exhibits at the Beijing Motor Show.