MINI’s intriguing Rocketman concept can has been given a visual spruce-up and brought to London in order to star in an upcoming video. The short piece has been shot by Dutch company, PostPanic in order to gauge public reaction to the concept, and decide whether MINI will put the car into production.
The revised concept is thought to signal some of the visual hallmarks of the next-generation MINI, due to make its first appearance towards the end of the year. As for the short film, it confirms that the Rocketman’s future is not dead, as some commentators believed, and that in the words of the company, ‘The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with MINI purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original MINI idea: a fun, simple, ultra compact solution to urban mobility.’
The two minute product film is part of a social media campaign across YouTube, Twitter and Facebook. As to whether the car goes into production, that’s down to the response from MINI fans. We’re behind it all the way, as long as it’s built in its rightful home, the UK.
Interestingly, former MINI Design Works stylist Sonny Lim has gone on record saying that he believes the new will be smaller and more ‘back to basics’ than the current R56. He has drawn out his idea of how the next MINI should look (below), and it looks very promising indeed – it would be about the same size as the Rocketman and considerably lighter than the current R56.
So, is the Rocketman’s re-appearance part of a softening-up process for next year’s mainstream MINI? Lim certainly thinks so…