Desperate measures…

Keith Adams

RDX60 - well, in a way
RDX60 - well, in a way

I don’t tend to comment on the activities on Forums very often, but couldn’t let this latest piece of ‘news’ from over there pass without reporting to a wider audience.

Cast your minds back to early 2005, when MG Rover was in its final dying days. John Towers was in the media almost daily, claiming he’d nailed the £1bn deal with the Chinese to save the company, while we all believed that the RDX60 was genuinely making progress.

Then, we had the leaked picture of RDX60 hit the press. First The Sun, then Autocar, AutoExpress  and us – before we knew it, the above image was all over the ‘web, indicating that MGR had moved away from Kevin Howe’s truck-like favoured theme and towards something more interesting…

However, deep down, we knew it was a hoax and a way of generating column inches while attempting to make the world believe that MGR’s management had actually been busy on the new car project, when in fact, they were a million miles from finishing it.

Back to A thread recently appeared following a visit to Longbridge by the MGF Register. During the visit, a trio of MGF prototypes were shown, as well as a styling model for the RDX60 programme. It was the green model we’re all quite familiar with – although, interestingly, it’s the first time it was shown to the wider public.

However, the forum’s owner, Steve Childs, published a response to this that is very interesting indeed. It stated that the hoax picture (above) was orchestrated by the MGR Press Office (we kinda knew this, as they’d done this sort of thing before) and it was okay to publish once The Sun had enjoyed its scoop.

Here’s the email sent from MGR to Steve:

From: Jones, Kevin []
Sent: 10 February 2005 14:44
To: Steve Childs (E-mail)
Subject: The Sun newspaper

Dear Steve,

Thank you for your support in this matter.


Here, as mentioned, is the image that we understand is to feature in The Sun newspaper tomorrow.

It is an image from Peter Steven’s talented design team of Rover’s new medium car, that will compete in the sector with competitors that include Ford’s Focus and VW’s Golf.

Can it be that someone (else if you prefer) scans the newspaper to place on your website from tomorrow and if you feel it helps, use the attached photo to enhance the ‘quality’ of the image you have (taking care to crop it the same as used in The Sun newspaper, please).

Kind regards,
Kevin Jones
UK Communications Manager
MG Rover Group Limited

What interests me here is that MGR was quite happy to feed the friendly media with an image that it unapologetically acknowledged was little more than vapourware with the intent of showing the world that it wasn’t the lame duck that it really was. The arrival of this new image, along with Towers’ insistence that he really had conquered the Chinese, was all a smokescreen to try and convince the Government that things were a lot further on than they really were – while holding out the begging bowl in order to fund further investment in the dying company.

In the coming months, the full story of MGR’s sad death will become public knowledge, along with just how far from fruition these projects actually were. Regarding the RDX60, we already know from the development story on this website (which needs updating) that they got as far as developing the car and tooling virtually, but no tooling had been purchased. We also know that the green prototype (shown to the MGF Register) was shown to the dealers as a way of convincing them to stay faithful to the marque. As for the blue one – that’s just a resprayed TCV concept.

But in reality, that car was a shell built by Dove Engineering on the cheap (only the driver’s door opens) on Rover 75 underpinnings…

Images of that car can be found here on the Forum  – I’ll let you make up your own mind as to whether it would have sold. But in reality, none of it mattered, as it was probably still three years away from production (at best), as SAIC’s subsequent efforts with the MG 6 have shown us.

As for getting some decent photography of that prototype for the website, so far, MG UK’s PR ‘Team’ seems to have forgotten the art of answering the ‘phone or returning voice messages.

The intrigue continues…

RDX60 as caught at a recent visit by the MGF Register
RDX60 as caught during a recent visit by the MGF Register to Longbridge
Keith Adams
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  1. Keith, you might have missed the family resemblance… remember the Fiat Stilo deal? I’d like to compare the Croma’s wheelbase with RDX60’s too…

  2. Intrigued to see a certain resemblance to the BMW 1 series – which is interesting given the rumoured connection between the 1 and the Golf-sized Rover that was under development during the BMW era…

  3. Interesting how much like a 1 series the green car looks.

    Bavaria poaching ideas? Such as their 4×4 projects after divesting LR? Never!

  4. I really like this prototype of “a future Rover”. The body and its lines look so distinctive. And as all Rovers, this also looks it would handle well on bad roads. Anyway, if it was in the showroom I would surely buy one.

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