Finally, it’s going to happen!

Keith Adams

Roy Axe: A Life in Style
Roy Axe: A Life in Style

AFTER four years and countless hours of collaboration with me, Roy Axe’s autobiography, A Life In Style, is set to hit the bookshelves on the 15th October. It’s been an interesting and fulfilling experience and, as someone who held high-up positions in both the Rootes Group and Rover, Roy is uniquely placed to relate how it was working in these companies at boardroom level.

As you can imagine, it wasn’t a bed of roses.

You’ll be able to buy the book from Amazon or directly from me as I will have a few advance copies to sell through AROnline. I’ll let you know the price once I have the books in and online to sell… These advance copies will have a selection of colour images in them, which the regular versions won’t.

This is my first book publishing venture, but it won’t be my last. If there’s demand, we’ll be adding a selection of titles based upon the contents of this site. All suggestions will be gratefully received…

Keith Adams


  1. I hope the family Axe (and Adams) are justly proud of the venture. I’m looking forward to sitting down with a copy.

  2. This is something of real interest about Austin Rover’s move from the troubled days of the 1970s into the successful 1990s when the Rover name had so much to offer. Please do put my name down for an advance copy as soon as they become available – it will make for interesting reading.


  3. Keith, I am really pleased for you that you’ve managed to get this done and I’m certainly looking forward to getting a copy.

    Most publishers are not interested in books about people other than so-called ‘celebrities’ which is why, with few exceptions, the only books in the fairly sparse motoring sections of our high street book shops that focus on people tend to be ones by Clarkson, Captain Slow or the Hamster. Peter Thornley had to pay for the book about his father, John Thornley of MG fame, and, although I’ve long wanted to do a book about Syd Enever, nobody wants to underwrite such a book.

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