It’s hard not to love the message being pushed by GM’s genius marketing team in 1985. From its launch in 1981, the brilliant Vauxhall Cavalier MkII was stealing sales left, right and centre from Austin Rover and Ford, offering up a package that reps and middle managers really wanted.
This advert makes it clear, in very plain terms, that if you were lucky enough to be in the position to own a Cavalier, you’d end up having a car that literally could leapfrog the opposition. Would an advert today show rival cars so clearly in such a way? Would you hear the tyres squealed as it scorched away from rest?
Why is it that everything was better in the old days?