It’s hard not to love the message being pushed by GM’s genius marketing team in 1985. From its launch in 1981, the brilliant Vauxhall Cavalier MkII was stealing sales left, right and centre from Austin Rover and Ford, offering up a package that reps and middle managers really wanted.
This advert makes it clear, in very plain terms, that if you were lucky enough to be in the position to own a Cavalier, you’d end up having a car that literally could leapfrog the opposition. Would an advert today show rival cars so clearly in such a way? Would you hear the tyres squealed as it scorched away from rest?
Why is it that everything was better in the old days?
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.