HonestJohn.co.uk has cemented its ambitions for growth by announcing that it has acquired AROnline. As a partner site to HonestJohn.co.uk, AROnline is a perfect match, as it’s focused on the classic, used and contemporary British automotive scene, while HonestJohn.co.uk will serve the needs of today’s car buyers. It’s also editorially driven by the concept of sustainable motoring, and the belief that driving should be fun and involving.
AROnline is a respected and much-loved motoring website, which has built-up a reputation for its forensic analysis of the post-war British car industry over the past decade, as well as in-depth model development histories. The site is growing to include all post-war cars built in the UK, or sold by companies with significant UK investment, and is a significant and growing community as a result.
Keith Adams, the site’s creator, has spent more than a decade building AROnline from scratch and will continue to be responsible for the site’s editorial development and direction.
Keith said: ‘I’ve been a fan of Honest John for longer than I care to mention, and share the same passion for transparency in the industry, and the belief that enthusiasts have an insatiable thirst for knowledge. Going into partnership with HJ offers many opportunities to spread the word. But the important thing for me to stress is that it’s business as usual, and I’ll continue working hard to maintain the site’s position as the Internet’s leading British car source, and growing the enthusiast community, which I believe is the best out there. You can be guaranteed that there will be exciting new annoucements in the coming months…’
HonestJohn.co.uk has been running for since 2000 and has built up a following of more than a million unique users every month. Highlights of the site include its 2000+ reviews and road tests, thousands of user-submitted questions, comprehensive buying advice and a unique Real Life Fuel Economy Register. In addition, Honest John answers more than 100 questions every single day and users are encouraged to offer feedback on their own cars.
Honest John said, ‘Keith’s site more or less ends where ours starts so it a perfect fit. Keeping old British cars going creates a lot of work making and fitting the bits for them. So it could be argued that old cars actually keep more skilled British craftsmen in jobs than mass producing new cars.’