BMC INCREASING NIGHTSHIFTS TO MEET “BABY” CAR DEMAND
More night shifts are to be worked at the British Motor Corporation’s factories at Cowley and Longbrldge to help to meet the heavy demand for the two ” baby ” cars – the Morris Mini-minor and the Austin Seven.
Details of the additional shift are still being worked out, and it will not be introduced at Cowley before the end of November. Since the new models were announced two months ago, they have brought in about 100,000 orders from this country and abroad. The original aim of the B.M.C. was to produce the cars at the rate of 3,000 a week, but this target was raised to 4,000 because of their popularity. The aim is now to step us production to 8,000 a week in the next two years. Sample models of the cars will soon be introduced to markets In the Far East and Africa.