By David Benson
Job security and a new range of cars from the Rover Group were predicted by chairman Graham Day last night following the Â£150 million sale to British Aerospace. He said in Manchester: “I believe the great majority of our employees – perhaps 100 per cent – are happy with this news. The 1,000 dealers who supply us will also know that their relationship with us has been preserved. Uncertainty is not good in any business.”
Mr Day was allaying fears that the takeover, blessed by the Government with an extra Â£800 million in cash, would result in the demise of the volume car end of the business at Austin Rover. He said the giant factories at Cowley, Oxford, and Longbridge, Birmingham, would be safe under the new deal if productivity was maintained and new models introduced.
New models in the pipeline included a Rover Sterling fastback and coupe and a modified Montego. The Rover sale, which involves a Government write-off of the firm’s £3.5 billion State borrowings, has yet to be approved by British Aerospace shareholders.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Latest posts by Keith Adams (see all)
- Opinion : Why Roy Haynes was ahead of his time - 20 February 2019
- Concepts and prototypes : Austin ADO22 (1966-1968) - 19 February 2019
- History : BMC, BL, Rover and other Development Codes - 19 February 2019